1
2
Spain
Withmore than40 years of experience in Spain,
Carrefour has a solid network of stores and
successful e-commerce solutions. Expansion
continued throughout the yearwith theopening
of anewhypermarket, sevenMarket andSupeco
stores (including the first in Catalonia), and the
developmentoftheExpressconveniencebanner,
due in particular to the partnership with Cepsa
petrol stations. Carrefour continued to renovate
itsshoppingcentres,suchastheoneinSanPablo,
andmodernisedseveralhypermarkets,including
those in San Fernando (Madrid) and Murcia.
The digital offering was not left behind, with the
development of the
click & collect
service in
30hypermarkets, providing the option to collect
shopping within three hours, and the updating
of the
Mi Carrefour
mobile app to include a
voice-controlled system for creating a shopping
list, enabling users to access their
Club Carrefour
loyaltycardaccount,andpaperlessreceipts.
Keymoments of 2015
•Stronggrowthofconvenience-storenetwork
(+134storesin2015).
•Expansionofdigitalofferingwiththeroll-out
of
click&collect
and
drive
services.
•Firstawardingof
Premiosalainnovación
prizetoacknowledgecompaniesthatinvest
intheresearchanddevelopmentof
newproducts.
•Mainpartnerof
LaVuelta
(theSpanish
GrandTourcyclingrace),whichcelebrated
its80
th
anniversaryin2015.
•Organisationof
Carrefest
,anevent
establishedbyCarrefourinitshypermarket
carparksduringthesummer.
718
stores
173
hypermarkets Carrefour
126
supermarkets Market and Supeco
419
convenience stores Express
carrefour.esFood and non-food e-commerce
PROXIMITY AND MULTI-LOCAL
48 UNIQUE AND MULTIPLE
/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT