CARREFOUR - 2015 annual activity and responsible commitment report

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Belgium
Keymoments of 2015
•Modernisedstoresfollowing
theremodellingofMarketsupermarkets
andExpressconveniencestores.
•AnewgenerationofCarrefour
hypermarketswitharedesigned
offeringandservices.
•“Localproducersclosetoyou”,
astrengthenedapproach.
InBelgium,Carrefourranksamongthecountry’s
leading retailers and is the top multi-format
group. Each year, more than 75% of families in
the country visit the Group’s stores, where they
find a wide range of products and services at
thebestprice.Particularlyworthyofnotein2015
was the roll-out of a new generation of hyper-
markets, such as the store in Mons, and the
modernisation of the Market (45 stores trans-
formed) and Express (48 stores renovated)
banners, which offer customers an optimised
path, a higher degree of shopping comfort and
refreshed ranges, always tailored to local needs.
To improve the customer experience, NFC®
contactlesspaymenttechnologyhasbeenwidely
rolled out, making Carrefour the first Belgian
retailer toaccept this typeof payment. Anumber
of initiatives also boosted the development of
foode-commerce,suchastheopeningofthefirst
private drive in the car park of the head office
of thenational TVstationand theestablishment
ofasummerdrive atthebeachresortofKnokke.
1. Employee in the fruit and vegetables department of the Carrefour
hypermarket in Chambéry Bassens (France).
2. Customer in front of the Market supermarket in Heverlee (Belgium).
3. Stopping for a mid-shop coffee break is now the easiest thing
in the world at the renovated hypermarket in Mons (Belgium).
753 stores
45 hypermarkets Carrefour
441 supermarkets Market
267 convenience stores Express
Food e-commerce
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