CARREFOUR - 2015 annual activity and responsible commitment report

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Poland
With a presence in the country since 1997,
Carrefourfocusesonconvenience,introducingin
2015 a new franchise format aimed at young
peopleseekingtostartoutinthefoodretailtrade.
As a result, 108 new convenience stores were
opened, including 38 through the acquisition of
the Galerie Alkoholi retail network. Tomake the
customer path easier and more enjoyable, the
ExpressandGlobibannershavebeenredesigned,
and numerous stores and shopping malls have
been improved. In Jaworzno, in the south of the
country, a newhypermarket of 4,000 sq. m. was
opened with an expanded offering of fresh and
cut-to-order produce. In terms of promotions,
throughouttheyearCarrefourorganisednumerous
events, including as part of its “For the love of
health” initiative, aimed at promoting Carrefour
Quality Lines and regional products supported
bynutritionalawarenessprogrammes.Attheend
of the year, Carrefour unveiled its e-commerce
site,enablingPolishconsumerstoaccessawider
rangeofnon-foodproductsonline.
Keymoments of 2015
•15Carrefourhypermarkets,
50Marketsupermarketsand
9shoppingcentresrenovated.
•Disseminationof “TheABC’sofahealthydiet”.
•Carrefournamed“RetaileroftheYear”
bythebanner’ssuppliersatthePoland
andCEERetailSummit2015.
•Carrefourwasdubbedthemostinnovative
retailnetworkattheeighthPolishFood
MarketandTradeForum.
813 stores
84 hypermarkets Carrefour
153 supermarkets Market
576 convenience stores
Express and Globi
Non-food e-commerce
PROXIMITY AND MULTI-LOCAL
50 UNIQUE AND MULTIPLE / 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT