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1
2
China
236
stores
228
hypermarkets Carrefour
8
convenience stores Easy
carrefour.cnFood and non-food e-commerce
CarrefourhashadapresenceinChinasince1995
and is a leading player in food retail. In 2015,
Carrefour celebrated 20 years in China, with
236 stores in more than 70 cities. The Group
also opened its first convenience stores and
pursued selective development of the hyper-
market format. It nowhas amulti-format offering
within the country. Carrefour
easy
convenience
storesinurbanareasareopenfrom7amto10pm
all year round, and offer almost 5,000 products
tomeet everydailyneed.
Carrefouralsolauncheditse-commerceplatform
and took a first step by offering Shanghai resi-
dents a selectionofmore than15,000products.
Technological innovation was also a focus, with
thelaunchoftheCarrefourmobileappattheend
of the year. Alongside this transformation,
Carrefour also reorganised its logistics system,
with the opening of four integrated warehouses
inKunshan,Chengdu,WuhanandTianjin.These
will be joined by two further warehouses set
toopeninDongguanandShenyangin2016.
Keymoments of 2015
•Throughouttheyear,Carrefourcelebrated
its20
th
anniversaryinthecountry.
•First8Easyconveniencestoresopened.
•FirstCarrefourshoppingcentreopened
intheWangjingresidentialdistrict
ofChaoyanginBeijing.
•Launchofe-commercesiteinShanghai.
•Integratedlogisticssetuponthebasis
of6newwarehouses.
PROXIMITY AND MULTI-LOCAL
46 UNIQUE AND MULTIPLE
/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT