Table of Contents Table of Contents
Previous Page  53 / 106 Next Page
Information
Show Menu
Previous Page 53 / 106 Next Page
Page Background

Carrefour hypermarket opened

its doors in Abidjan, Ivory Coast,

in December. This store, which has

already experienced huge success,

is the first step in an ambitious

development plan being imple-

mented by CFAO and Carrefour in

eight African countries, where the

growth of middle classes with a

desire to consume differently is

increasingatasteadyrate.

(1) Excluding French overseas territories.

In certain regions of the world,

Carrefour enters into local partner-

ships with professionals who have

strong roots in their territories. This

is a winning strategy, combining

the strength of Carrefour’s multi-

formatmodelwiththesortofexcel-

lent, in-depth knowledge of local

marketsthatpartnersbring.

In 2015, Carrefour continued to

pursue the development of its

banners by supporting its various

partners abroad and in French

overseas territories. In the Middle

East,MajidAlFuttaimreinforcedits

multi-format development with

the opening of eight hypermarkets,

12 supermarkets and five conveni-

encestoresinDubai.InNorthAfrica,

UTIC and Label’Vie, the Group’s

Tunisian and Moroccan partners,

also strengthened their position in

the hypermarket and supermarket

formats with 13 openings in 2015.

For example, at the end of August,

Label’Vie opened its sixth hyper-

market, the first in Casablanca,

with a surface area of 8,000 sq. m.

In June, the first Carrefour hyper-

market in Algeria opened its doors

in Bab Ezzouar within the new City

Center shopping mall. In Turkey,

Sabanci more than doubled the

number of its branded stores with

theacquisitionofseverallocalretail

chains,givingitatotalof761stores

at the endof 2015. Finally, the first

International

partnerships

1,874

stores

(1)

254

hypermarkets

1,000

supermarkets

608

convenience stores

12

cash & carry stores

Keymomentsof 2015

•FirstCarrefourhypermarket

openedinIvoryCoastbyCFAO.

•FirstCarrefourhypermarket

openedinArmenia

byMajidAlFuttaim.

•FirstCarrefourhypermarket

openedinAlgeriabyUTICgroup.

•NewExpressconveniencestore

openedinNewCaledonia.

•FirstMarketstoreopened

inColeBayontheisland

ofSaint-MartinbySAFOgroup.

China

236

stores

228

hypermarkets

8

convenience stores

carrefour.cn

Taiwan

83

stores

63

hypermarkets

20

supermarkets

carrefour.com.tw

Integrated country

Partner country

Data as of December 31, 2015.

53