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Italy
1. Essential products at competitive prices at Supeco economy
supermarkets in Spain.
2. Want to share your clothing try-ons via social networks?
With the virtual mirrors installed in some Spanish hypermarkets,
it couldn’t be easier.
3. A new lease on life for the Carrefour Thiene shopping centre,
operated by Carmila in Italy.
4. An employee of Carrefour’s Assago hypermarket
in the Milan suburbs.
With strong regional positions, Carrefour
achieved positive results in 2015, rewarding
the price repositioning and renovation efforts
undertaken over the last two years. Carrefour
teamsboostedtheGroup’smulti-formatprofile,
particularly through the transformation of
the Billa and Il Centro stores acquired in 2014.
In 2015, a large renovation programme con-
tinued in Express convenience stores trans-
formed with the
Tutto e Subito
concept, and in
supermarketswheretheGourmetandAttraction
concepts were rolled out to nearly 15 stores.
Customers at the Carugate hypermarket in
Lombardy (the first Carrefour store opened in
Italy) have, since its reopening, been able to
enjoy an innovative experience thanks to a
huge space entirely devoted to fresh produce,
home textiles and digital products, along with
the first
Terre d’Italia
restaurant, which takes its
name from the eponymous brand of regional
products. TheGrouphasaccelerated the roll-out
ofitsdigitalstrategywiththe
cliccaeritira
service,
whichallowscustomerstopickuptheirshopping
within an hour of ordering from one of the
240collectionpoints throughout the country, or
haveitdeliveredtotheirhomewithinthreehours.
Keymoments of 2015
•ContinuedrenovationoftheExpress
convenienceandMarketsupermarket
banners.
•Renovationofshoppingcentres,
suchastheThienecentreinVenetoand
theGiussanocentreinLombardy.
•Layingofthecornerstoneforthe
IViali
shoppingcentreinNichelino,Piedmont.
•Continueddevelopmentofthe
cliccaeritira
service,withmorethan240collectionpoints.
1,101
stores
59
hypermarkets Carrefour
441
supermarkets Market
583
convenience stores Express
18
cash & carry stores
Docks Market and Gross Iper
carrefour.itFood and non-food e-commerce
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