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Romania
In Romania, Carrefour continues to expand its
multi-format model, opening two new hyper-
markets and 16 supermarkets and signing an
agreement at the end of the year to acquire
thenetworkof86Billasupermarkets.Thisacqui-
sition will enable Carrefour to boost its national
coverage and become the country’s leading
supermarket operator. In terms of customer
relations, 2015was a productive year. Carrefour
was named “Romanians’ Favourite Retailer”,
in recognition of the numerous efforts under-
taken in terms of price positioning and service.
Carrefour did much to maintain this preferred
status with a major “Star Wars® at Carrefour”
campaign,implementedinmorethan150stores,
and through the renovation of numerous
hypermarkets and supermarkets to offer fresh
new shopping experiences. Moreover, all
hypermarkets were equipped with beacons
– geolocation tags to guide customers through
the store and inform themabout offers tailored
totheirpreferences.
Keymoments of 2015
•AgreementwithRewetoacquire
86Billastores.
•100
th
MarketsupermarketinFloresti(Cluj).
•CarrefourhypermarketinBaneasanamed
“Beststore”.
•Renovationoftheshoppingmall
attheCarrefourColentinahypermarket
inBucharest.
192
stores
29
hypermarkets Carrefour
110
supermarkets Market and Supeco
53
convenience stores Express and Contact
carrefour.roFood and non-food e-commerce
1. Employee at the Czyżyny Carrefour hypermarket
in Kraków.
2. Customers in the Spierpinskiego Market
supermarket in Warsaw.
3. Customer in the Pereca Express convenience
store in Warsaw.
4. Employees at the Vulcan Carrefour hypermarket
in Bucharest.
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