CARREFOUR - 2015 annual activity and responsible commitment report

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Brazil
The leading food retailer in Brazil, Carrefour
celebrated its 40th anniversary in the country
during 2015, with numerous events and
activities throughout the territory. As proof of
the confidence that Brazilian customers have
in the Group’s banners, organic sales increased
by 12.6% over the year, with growth in the
volume of food product sales. All store formats
benefited from this trend. Atacadão continued
to expand at a sustained rate with the opening
of12newstores.Thebannernowhasapresence
inallBrazilianstates.Carrefouralsostrengthened
itsmulti-formatprofilewithaccelerateddevelop-
mentoftheExpressconveniencebanner(17new
stores),offeringawideselectionoffreshproduce
to respond to local demand. The renovation
programme covering hypermarkets, Atacadão
storesandshoppingcentresisongoing,andseeks
to offer customers new shopping experiences,
in addition to the revitalisation of pharmacy
andpetrol-stationnetworksinthecountry.
Keymoments of 2015
•Throughouttheyear,Carrefourcelebrated
its40th anniversaryinthecountry.
•The InstitutoCarrefour fordiversity
andsolidarityopeneditsdoors.
•ThefirstCarrefourcity-centrepharmacy
openedinSãoPaulo.
•ContinuationoftheFazaconta.
FazCarrefour campaign.
•Firstnew-generationBairrosupermarkets
opened.
288 stores
103 hypermarkets Carrefour
122 Atacadão
42 supermarkets Bairro and Supeco
21 convenience stores Express
PROXIMITY AND MULTI-LOCAL
44 UNIQUE AND MULTIPLE / 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT