CARREFOUR - 2015 annual activity and responsible commitment report

5,650

stores

242

hypermarkets Carrefour

1,003

supermarkets Market

4,263

convenience stores

City, Contact, Express, 8 à Huit, Proxi, etc.

142

cash & carry stores Promocash

carrefour.fr

Food and non-food e-commerce

France

Keymoments of 2015

•

RueduCommerce

becomesCarrefour’s

leadingnon-foode-commerceretailer.

•158DiastorestransformedintotheMarket,

City,Express,ContactandBiobanners.

•"

J’optimisme",

anewmindset.

•Openingof43Marketsupermarkets,

5Carrefourhypermarketsand

102newconveniencestores.

Throughout 2015, Carrefour consolidated its

leading position in France. The Group’s multi-

format approach is accelerating thanks to

the development of the newMarket format, the

introduction of Carrefour convenience banners

in high-traffic areas, such as the opening of the

first City store at Paris-Orly airport, and the first

transformations of the Dia stores purchased

at the end of 2014 to bring them under the

Carrefour banners. The asset-renovation pro-

gramme (covering hypermarkets, supermarkets

andshoppingcentres) alsocontinued, like inthe

Euralille

hypermarket, which was completely

redesigned for the benefit of customers, and the

revitalisation of the commercial ecosystem,

strengthened by Carmila’s acquisition of new

shoppingcentres.Carrefouralsolaunchedanew

step to complement its multi-channel offering

with the acquisition of

Rue du Commerce

, the

expansionofthe

drive

and

click&collect

services

and the development of new digital solutions,

mobileappsand in-storedigital services. For the

third consecutive year, all formatswere growing,

proofofthedynamicnatureofthemodel.

PROXIMITY AND MULTI-LOCAL

42 UNIQUE AND MULTIPLE

/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT