A new world
of in-store services
Carrefour stores offer a special environment
where numerous services are available
tomake our customers’ day-to-day lives easier:
printing photos, collecting packages, reserving
a product in advance, andmore. In addition,
just like our living spaces, stores are becoming
increasingly connected, offering an innovative
shopping experience.
Themovement is underway. Throughout the world, Carrefour
stores are offering new experiences, such as the Villeneuve-
la-GarennestorenearParisandtheMonroestoreinArgentina.
Customers at the Mons store in Belgium can taste a beer
created by Carrefour and brewed on-site, as well as the store’s
own roasted coffee. New services are being introduced
everywhere, and new technologies are being tested to offer a
surprising,highlyconvenientshoppingexperience.
For example, Carrefour customers cannowpickup their pack-
ages at store reception areas, charge their mobile phones,
enjoy funeventswithPepper the robot andbe guided through
the departments to promotions by various geolocation
systems, such as the beacons that have been rolled out in
Poland and Romania and the
C-où
app in France. Numerous
innovative digital solutions are offered throughout the length
of the customer path: interactivekiosks tohelpcustomers find
OMNI-CHANNEL AND CUSTOMER EXPERIENCE
58 UNIQUE AND MULTIPLE
/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT