CARREFOUR - 2015 annual activity and responsible commitment report

62 / 106

Inorder to respond to changingneeds and the
transformationof consumptionpatterns, Carrefour
continues toenhance the customer experience
through thedevelopment of newe-commerce
solutions.
In every country, Carrefour develops general-interest portals
so that it can provide everyone with access to a wide range of
products and a large collection of services. Designed to comple-
ment physical stores, e-commerce solutions are presented in
differentwaysaccordingtothematurityofthemarkets.
In June of 2015 in China, Carrefour launched its e-commerce
activity in Shanghai through , offering more than
13,000 references that arecomplementedby amobileapplication
and a solution onWeChat®. In Argentina, a new version of the
website presents an expanded offer of non-food products with
more intuitive browsing features that are adapted to smart-
phones. At the same time, Carrefour continues to enhance its
onlineofferinSpain,RomaniaandPoland.
A dynamic digital ecosystem
In France, the acquisition of Rue du Commerce, a non-food
e-commerce player, allows Carrefour to expand its online offer:
household appliances, computer hardware and software,
products for the home, decorations, TV, audio, videogames and
telephony. It also enables Carrefour to invigorate its digital
transformation,whichlookstoofferacompletedigitalexperience
harmonised through the website With additional
services like home delivery through or drive and
click & collect services, Carrefour customers can easily take
advantageof thebest offers foundat Carrefour Banque, Carrefour
Voyages and Carrefour Spectacles. Customers can also access
Nolim Films, a new virtual media library with a catalogue of
3,000 films and TV series available for purchase or hire. It’s a real
digital ecosystemdeveloped and complemented by specialised
services andwebsites likemydesign.comfor itemcustomisation,
for great wine enthusiasts, and
for animal nutrition, health and well-being.
This digital ecosystem is simple, reactive and adapted to current
usageforms.
Solutions for
connected customers
OMNI-CHANNEL AND CUSTOMER EXPERIENCE
62 UNIQUE AND MULTIPLE / 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT