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New banners,
new ideas
In every country, Carrefour tests new ideas
and concepts that converge with customer
expectations, reach themwhere they are
located, adapt to their consumption habits,
and follow along with the development
of food and lifestyle trends.
Through the continuous attention paid to its customers and
the close observations made of different markets, Carrefour
studies and learns from the transformation of consumption
patterns in order to offer the best response to these changes.
This veritable idea laboratory is reflected, for example, in the
creation of newbanners, such as Carrefour Bio in France, Easy
in China or
5 Minutos
in Argentina. The Group is enhancing
the attractiveness of itsmodels in every country by developing
solutions and services that complement its traditional banners,
such as the pharmacies in Brazil and the 24/7
(1)
opening
hours of around 100 stores in Italy in order to provide for
late-night cravings and to improve the lives of those who are
atworkwhileotherssleep.
New shopping experiences
The agility to be found at Carrefour continually enriches its
offer and expands its contact points to enhance the Carrefour
shopping experience. With locations historically found in city
centres, the City and Express convenience banners invest in
newplaceswhereitscustomersareonthemove:incity-center
service stations and on the motorways of France and Italy;
at train stations in Romania and Spain; inmetro stations in
China and Taiwan; in airports in Italy and France; and so on.
In2015,thefirstCitystoreataFrenchairportwasinaugurated
atParis-Orly.
At the same time, the resurgence of Market supermarkets
continues. With new services, amore precisely targeted offer
and renovatedstores inBelgium, Franceand Italy, theGroup’s
supermarkets meet the new expectations of its customers.
In Italy, the customers at Market stores that were renovated
in2015 cannowenjoy a true, comforting culinary and gastro-
nomic experience with the advice and service provided by
seasonedprofessionals.
(1) 24 hours per day, seven days per week.
OMNI-CHANNEL AND CUSTOMER EXPERIENCE
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/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT