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A personalised
relationship
The relationship that Carrefour maintains with its
customers starts with welcoming human contact and
is strengthened by a more and more involved
digital relationship.
Making its customers’ lives easier, making their shopping
experience more pleasurable and earning their loyalty:
these are the commitments that the Carrefour teams keep
every day. Encouraged by the opportunities connected to
digital technologies, the Group is developing new relational
tools that allow customers to establish a more personalised
relationship with the company, 24 hours per day, 365 days
peryear.
Beyond the act of shopping, a new relationship is starting
between Carrefour and its customers through the develop-
ment of initiatives on socialmedia inevery country. TheGroup
alsomaintains its customer relationships by actively partici-
pating in the lifeof the various regions, suchas its sponsorship
role inmarathons in KrakówandWarsaw, Poland, and cycling
events in France
(Tour de France)
, Spain
(La Vuelta)
and Brazil
(TourdoRio)
.
Carrefour-brandproducts arealsoat thecentreof the relation-
ship between Carrefour and its customers, as can be seen in
No.1
in terms of digital influence
on social networks
in the mass-merchandising
sector in France
Source: barometer of digital influence,
Sept. 2015 – NPA La Factory
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/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT