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Presentation of the Carrefour group
Detailed presentation of the Carrefour group
Detailed presentation of the Carrefour group
1.2
A multi-local retailer
1.2.1
With 12,296 stores in over 35 countries, Carrefour is one of the world’s
They succeed in doing so all the more because they contribute actively
leading retailers. It currently operates in mainland France and its
to the vitality and development of the area, partnering with regional
overseas territories (46% of its store network), in other European producers, creating jobs, sponsoring and organising events, and
countries (41.2%), in Latin America (7.1%), in Asia (3.3%), and in contributing to economic, environmental and social projects initiated
other regions such as Africa, the Middle East and the Dominican by local players. In the eyes of Carrefour, this is the entire purpose and
Republic (2.4%), through a network of consolidated and franchised benefit of a multi-local approach: locally rooted stores that are
stores, and stores that the Group runs with local partners.
responsive and attentive to their customers, with the support, logistics
and leverage of an international retail group.
In each country, each region, each city, Carrefour stores offer
convenience by staying closely attuned to customers’ needs and
consumption habits.
A multi-format and multi-channel retailer
1.2.2
Under its different banners and formats, Carrefour has all the
Supermarkets
resources to cater to the different needs of its customers – whether
they live in an urban or rural environment, are individuals or
The Group’s supermarkets offer a wide and varied selection, displays
professionals, in
France or abroad.
bursting with fresh produce and local products, an appropriate
assortment of non-food products, attractive prices in every aisle, and
Worldwide, the Group’s stores offer a variety of formats and channels:
regular promotions. These selling points have made them a standard
hypermarkets – with a general product offer at the best possible prices;
for food shopping in urban and rural areas alike. In stores ranging
supermarkets – the leading food retail format; convenience stores –
from
1,000 to 3,500 sq.m., customers can enjoy welcoming,
offering service and practicality; cash & carry stores – for professionals;
traditionnal marketplace-inspired store concepts for their everyday
and e-commerce – designed to respond to new consumer habits.
shopping under the Market, Bairro and Supeco banners. In addition to
Hypermarkets
sales offers focusing on fresh produce and low prices, many events and
innovations were also introduced to improve customer loyalty in 2015.
At year-end 2015, Carrefour had 3,462
supermarkets under Group
With sales areas of between 2,400 and 23,000 sq.m., Carrefour’s
banners, with 1,003 in France, 2,096 in the rest of Europe, 168 in
hypermarkets are perfect for all major shopping trips. Customers can
Latin America, 29 in Asia, and 166 in other countries*.
find an assortment of 20,000 to 80,000 products, both food
(consumer goods, fresh produce, local products, etc.) and non-food
Convenience stores
(clothing, electronic, decorative and cultural goods, etc.). Around the
world, Carrefour’s hypermarkets provide high quality and low prices
year-round. Customer satisfaction is also bolstered by promotions and Convenience stores offer a selection of essential products that reflect
commercial events introducing new products, price offers, or the their customers’ habits and needs, at fair prices, and extensive store
diverse range of
services on hand.
hours. Customers can do their daily shopping at these convenient,
nearby stores while enjoying a pleasant, modern ambiance. They also
In some markets, the Group is also developing stores open both to
find products and services that meet their needs, from budget meals to
professionals and individual customers, offering products sold at
everyday essentials, express check-out lines for a
quicker shopping
wholesale prices, presented on palettes and in large quantities.
trip, and home delivery services. The Group’s various banners (Express,
The
Atacadão banner, for example, is continuing to expand in Brazil
City, Contact, Bio, Montagne, 8 à Huit, etc.) range in size from 200 to
and in Morocco, as is Carrefour Maxi in Argentina.
900 sq.m. as befits their purpose, driving the ambition of becoming
At year-end 2015, Carrefour had 1,481 hypermarkets under Group the standard for local convenience stores. In 2015, the first Carrefour
banners, with 242 in France, 489 in the rest of Europe, 304 in Latin
easy
convenience stores opened their doors in China.
America, 369 in Asia, and 77 in other countries*.
* Africa, Middle East and Dominican Republic
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2015 REGISTRATION DOCUMENT