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Presentation of the Carrefour group
The history of the Carrefour group
In numerous countries, Carrefour opts to develop its banners through In 2013, an asset-modernisation programme was launched to
strategic partnerships with local players. Thus, in 2009, Carrefour
improve the quality of service and the reception offered to customers.
concluded a franchising agreement with Label’Vie, a Moroccan retail
During the first year of the programme, 49 hypermarkets and 83
business. In July
2011, Carrefour completed the spin-off of Dia SA, a supermarkets were renovated and remodelled in France to ensure a
hard-discount business, which became independent and was listed on balanced commercial offer, tailored to the needs and desires expressed
the Madrid Stock Exchange.
by customers. With the aim of creating a better sales ecosystem with
improved consistency across the store, the shopping centre, the car
On the customer side, Carrefour continued to pursue its commitment
park and the surrounding area, Carrefour worked with international
to offering a wide range of quality products and services and the best
investors to establish Carmila in April
2014. The new company is
value for money, including through the
Garantie Prix le plus bas
focused on enhancing the value of shopping centres adjacent to
(Guaranteed lowest price) programme, covering more than 500
Carrefour hypermarkets in France, Spain and Italy.
products from major brands, and the
Garantie Fraîcheur
(Freshness
guarantee) programme in France, a new Club Carrefour programme in In 2014, Carrefour acquired the French network of Dia stores and
Argentina, and sales events focusing on customers’ purchasing power,
incorporated 128 Coop Alsace convenience stores. In Italy, the Group
such as the ‘14 days without VAT’ initiative in Romania in 2011.
acquired 53 Billa supermarkets and 17 Il Centro stores. The Group
maintained a steady expansion policy with a net total of more than 750
Adapting to new consumer habits, Carrefour
drive
was gradually rolled
new stores throughout the world. In December
2014, Carrefour
out across the French regions. Developed to complement the stores,
strengthened its local roots in Brazil by welcoming Península into the
this new service allows customers to order online and pick up their
capital of its local subsidiary with a 10% stake, enabling the Company to
shopping in just a few minutes. At the same time, Carrefour leveraged
take advantage of the new shareholder’s recognised experience in the
the rapid development of new technology by introducing, in a number
local retail business to pursue the development of its multi-format
of countries, e-commerce sites and new services in its stores:
model. A cooperative purchasing agreement between Carrefour and
touchscreens, paperless catalogues, scanners, mobile apps and more.
Cora/Supermarchés Match was also signed at the end of the year in
In 2012 and 2013, the Group refocused its activities on markets where France.
the banner had a solid position. Thus, Carrefour partner CT Corp
The Carrefour model has therefore gradually evolved over the years to
became an exclusive franchisee in Indonesia. The partnership with
respond to the changing needs and expectations of its customers. In
Sabanci Holding in Turkey was reorganised, as was the exclusive
2015, Carrefour sought to consolidate its leadership position in the
franchise partnership with Majid Al Futtaim group in the Middle East,
markets where it operates by boosting the multi-format nature of its
which was renewed and extended to cover new formats and new
network. A notable development was the expansion of convenience
countries.
banners in a number of countries, for example in China where the
At the same time, the Group strengthened its business with the Group inaugurated its first Carrefour
easy
stores, as well as support for
consolidation of Guyenne & Gascogne following the success of a the expansion of the Atacadão and Carrefour banners in Brazil, the
tender offer in France, and the acquisition of the Eki stores in project to acquire Billa supermarkets in Romania, and the
Argentina. A partnership with Itaú Unibanco, Brazil’s largest private transformation of the first Dia stores in France. In all countries,
bank, and E. Sun Bank in Taiwan, were signed to enable Carrefour to Carrefour continued to develop its food and non-food e-commerce
develop its financial services in those countries. Carrefour joined forces
businesses, with the acquisition, for example, of
Rue
du
Commerce
in
with the CFAO group, establishing a joint company to develop various
France.
formats of Carrefour stores in West and Central Africa.
2010
Eleven new Atacadão
stores open in Brazil
2008
First Carrefour
market
supermarket opens in Milan
2012
Carrefour launches the
“
Guaranteed lowest price
”
campaign in French hypermarkets
2015
Carrefour continues to
develop its
drive
service
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