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Presentation of the Carrefour group
Detailed presentation of the Carrefour group
A broad selection of quality products at the best price
1.2.3
Products are the heart of Carrefour’s business. Product offer is based
Non-food products
on unchanged principles: a wide selection, the lowest prices and the
highest possible quality. To cater to the needs of customers
The non-food departments are organised into categories meeting
throughout the world, Carrefour refines its offer to provide a variety of
customers’ basic needs: household goods and general merchandise,
fresh produce, products from local suppliers, consumer goods,
apparel and home appliances (photo, sound and multimedia
essential non-food items, the best innovations and daily retail services.
equipment). Carrefour private labels and national brands make up a
selection of ranges that are suited to everyone’s tastes and all budgets.
In each country, Carrefour offers the brands most sought after by its
Consumer habits are changing, so Carrefour is tailoring its product
customers and develops a number of own-brand products. According to
offer by maximising value for money for non-food products, expanding
their needs and consumer habits, customers therefore benefit from
the general product offer of its hypermarkets, providing its
quality products at the best price from private labels: Carrefour,
supermarket customers with the convenience service that they expect
Carrefour Bio, Carrefour Selection, No Gluten, Carrefour Baby and
and developing a range of innovative and competitive Internet-based
Carrefour Kids, Carrefour Ecoplanet, Carrefour Home,
Les Cosmétiques
services. In addition to the major brands favoured by consumers,
Design Paris
, Tex,
Reflets de France
,
Terre d’Italia
,
De Nuestra Tierra
,
Carrefour is developing its own brands such as Carrefour Home, Poss
Viver
,
Bon App’
and, more recently, Veggie.
(electrical appliances, audiovisual equipment and multimedia), Hyba
Fresh produce
(garden) and Mandine (kitchen).
Retail services
A major source of appeal for stores, offering fresh produce requires all
the care and expertise of employees. In all formats, Carrefour offers a
From financing solutions and entertainment to pharmacy products
wide range of high-quality fresh produce in a carefully designed
and petrol, Carrefour services are available in shopping centres and
environment to give customers a more enjoyable shopping experience:
store car parks to meet customer needs with the same commitment:
generous market stalls, products within easy reach, and regional
quality products at the best price.
products. Throughout the world, Carrefour is also developing
eco-friendly local supply channels. Today, Carrefour offers
Reserving theatre tickets, buying flowers, printing photos or renting a
438
Carrefour Quality Lines to its customers, drawing on long-standing truck for a move: Carrefour's services, which differ depending on the
partnerships with farmers, breeders and producers.
country and consumer habits, make it easy for customers to optimise
their shopping time and budget.
Local products
Carrefour also offers its customers finance, savings and insurance
services through more than 950 agencies and financial service stands
Carrefour has always given priority to products sourced locally,
i.e.
throughout the world. Located right next to the entrance of the
products from the country or the region in which they are sold, to hypermarkets, the Group’s agencies and financial stands support
support development of the local economy. As a result, more than 70% Carrefour’s core business, for example by offering the PASS Mastercard
of all Carrefour food products sold come from national suppliers.
in France as well as finance solutions and extended warranties for
Carrefour is strengthening this approach and giving its store directors – goods purchased.
particularly in hypermarkets – more room for manoeuvre so that they
can select and offer their customers a very local selection of products
sourced from producers located close to stores.
Because of the nature of its business, Carrefour has a relationship with
multiple stakeholders (customers, suppliers, employees, communities,
Everyday consumer goods
investors, universities, professional associations, governments, and so
on). Relationships with suppliers are key factors in implementing a
collective momentum and are built on a contractual basis supported by
In its grocery, liquids and hygiene/beauty departments, Carrefour
friendly, constructive professional discussions. Carrefour’s approach is
offers both major-brand products that are highly valued by consumers
designed to strengthen its partnerships with suppliers, support their
plus a selection of Carrefour’s own-brand products. In all of the
growth and contribute to improving working conditions in countries
countries in which the Group operates, it aims to offer the lowest
where special vigilance is needed.
possible prices every day, together with special offers on popular
products.
You can find further information about Carrefour’s actions in this area
on page 64 (Section 2.3.4).
2015 REGISTRATION DOCUMENT
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