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Presentation of the Carrefour group
Carrefour in 2015
Carrefour in 2015
1.3
Highlights
1.3.1
Transformation of Dia stores in France
Carrefour celebrates its 40
th
anniversary in
Brazil and 20
th
anniversary in China
Following the acquisition of the Dia network in France, finalised on
December 1, 2014, Carrefour is gradually transforming more than 640 Throughout the year, numerous events were organised by Carrefour
stores to bring them under the Market supermarket banner and City,
employees in Brazil and China to celebrate these anniversaries with
Express, Contact and Bio convenience store banners. As of
customers: performances, events, photo competitions, relay races
December 31, 2015, 158 stores had been rebranded.
between stores on bike or on foot, visits and more.
Acquisition of
Rue du Commerce
Continuation of strategy to offer dynamic sales
ecosystems
Carrefour announced the acquisition of 100% of the share capital of
Rue du Commerce
from Altarea Cogedim. This acquisition, completed The store renovation programme launched in 2012 is continuing in all
in January 2016, is a further step in Carrefour’s roll-out of its
countries. In France, for example, Carrefour renovated 16
omni-channel approach in France, to better serve its customers in hypermarkets and 119 supermarkets in 2015. The teams from
stores and on-line. With nearly 5 million unique visitors per month,
Carrefour, Carrefour Property and Carmila work closely together to
Rue du Commerce
is a key player in the non-food e-commerce sector,
upgrade and modernise the group’s assets, thereby strengthening
supported by a strong brand, a significant customer base, a large consistency and efficiency within the retail ecosystem.
marketplace, and expertise which complements that of Carrefour.
Developing e-commerce in Asia
Project to acquire 86 Billa supermarkets in
Carrefour consolidated its omni-channel strategy by developing its
Romania
e-commerce activities in China and Taiwan in 2015. In Shanghai,
On December
22, 2015, Carrefour announced the signing of an customers can now access more than 13,000 food and non-food
agreement to acquire Billa Romania from the Rewe group. With a products, which are also available via the WeChat
®
social network. In
presence throughout Romania, the 86 Billa supermarkets comprise a Taiwan, the development of the e-commerce business has been
total sales area of 83,000 sq.m. Thanks to this acquisition, Carrefour is
accompanied by a home delivery and store pick-up service.
set to become the leading supermarket operator in Romania,
Launch of new Carrefour Quality Lines
reinforcing its multi-format approach in order to be as close to its
customers as possible.
worldwide
Expansion of Carrefour’s international partner
Carrefour is continuing to develop its Carrefour Quality Lines, a
long-term partnership between Carrefour and producers, breeders and
network
processors. For more than 20 years, Carrefour has been committed to
Carrefour pursued its expansion by supporting its various partners in working with producers on production and breeding practices which
France’s overseas territories and at an international level. The first
promote high-quality, flavourful, authentic and varied products. At the
Carrefour hypermarkets opened their doors in Armenia in March end of 2015, more than 21,000 producers were partners in this
(Majid Al Futtaim), in Algeria in June (UTIC) and in Ivory Coast in approach and 438 Carrefour Quality Lines were developed in stores
December (CFAO). At the same time, the Carrefour banners expanded throughout the world.
in a number of countries through multi-format openings or significant
Commitment to reduce CO
2
emissions by 40%
acquisitions.
by 2025
Opening of first convenience stores in China
As an official partner of the COP21 climate conference, Carrefour is
By opening the first eight Carrefour
easy
stores in China, Carrefour is
increasing its efforts to combat waste and preserve biodiversity, and
adjusting its model in the country to become a multi-format retailer.
has committed to a 40% reduction in its CO
2
emissions by 2025 and a
Alongside the hypermarkets set up during a new wave of urbanisation,
70% reduction by 2050 (versus 2010). Carrefour’s initiatives in this
these stores are meeting convenience requirements among Chinese area include working to reduce energy consumption in its stores by
customers.
introducing new-generation refrigeration equipment, installing
furnishings with insulated doors, developing clean transport solutions,
and encouraging suppliers to also commit to reducing their own CO
2
emissions.
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2015 REGISTRATION DOCUMENT