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Presentation of the Carrefour group
The history of the Carrefour group
In response to changing consumption habits, the online supermarket
Did you know?
Ooshop offered a range of 6,000 products, including more than a
thousand items of fresh produce. Carrefour’s development was
In order to guarantee consumers quality and fresh produce,
reflected in the opening of the company’s first store in Romania in
Carrefour developed a new relationship with the
2001 and the purchase of 17 motorway service stations in France. Over
agricultural sector in 1992, signing on to a completely
the course of the decade, the Group consolidated its presence in some
different type of partnership. This was the birth of Carrefour
countries, through controlled expansion or targeted acquisitions in
Quality Lines, which guarantee fair prices for producers
France and in Romania (Hyparlo, Artima), Belgium (GB), Poland
and consumers as well as flavourful products that use
(Ahold), Italy (GS), Brazil (Atacadão), Argentina (Norte) and Spain
authentic expertise and are good for people and the
(Plus).
environment.
Having listened carefully to its customers, in 2004 Carrefour
Carrefour continued to diversify its business, launching the first
committed to helping them to “consume better,” believing that,
Carrefour Holidays products, the first Carrefour Telecom subscriptions
beyond the purchases we make to feed, clothe and entertain ourselves,
and the first cut-flower offering. In 1995, a Health and beauty
each of us can take action to improve our wellbeing, health and
department was tested in Carrefour’s Belle-Épine store. When it
lifestyle and make a contribution to ensuring that consumption is a
proved successful, the department was rolled out more widely and source of progress for all. Carrefour also introduced its first free loyalty
became the
Parapharmacie
section led by a pharmacist and team,
card, which went on to attract more than 5 million customers in its
offering 2,500 products including major brands at prices 20% less
first 12 months. With regard to its employees, Carrefour committed to
than those found in standard pharmacies.
ensuring that its workforce was representative of the population in all
its rich variety, signing on to the Diversity charter.
In 1996, the first partnerships with Food Banks were also set up to
redistribute food approaching its use-by date to those in need. Over
In 2008, Carrefour began a large renovation programme in its stores,
time, Carrefour stores would introduce more initiatives of this type,
for example by bringing its supermarkets under the Carrefour
market
prompted by the sense of civic duty and altruism found in local teams.
banner. In record time, the 1,000 French Champion stores were
These commitments would progressively become formalised and be rebranded. They offered a wider, more diverse range of products and
extended into a number of areas, developing, for example, local
services, a simpler customer path, and enabled customers to take
procurement policies. In terms of employee relations, that same year
advantage of a single loyalty programme, the Carrefour card. The first
Carrefour created one of the first works councils in Europe, the convenience stores under the Carrefour
city
, Carrefour
contact
and
European consultation and information committee (ECIC), and in Carrefour
express
banners were introduced, first in France and then in
1997 began an ongoing collaboration with the International
the other countries served by the Group.
Federation for Human Rights.
Did you know?
In France, the 1990s drew to a close with changes and regroupings of
banners. In 1997, Carrefour signed an agreement with Guyenne &
Carrefour continues to develop its range of products and
Gascogne, Coop Atlantique and the Chareton group. In October
1998,
services, guided by innovation and the commitment of its
Carrefour purchased Comptoirs Modernes, thereby acquiring more
banners to quality and price. Thus, in 2009, French
than 700 stores operating under the Stoc, Comod and Marché Plus
customers found 2,000 new Carrefour brand products in
banners. On December
31, 1998, Carrefour had 351 hypermarkets
the various departments.
worldwide.
The following year, on August
30, 1999, Carrefour submitted a friendly
The new Carrefour banners, as well as some historical banners,
public exchange offer for Promodès shares. The merger between gradually expanded in all countries. For example, the Atacadão model
Carrefour and Promodès, authorised by the European Commission in continued to grow in Brazil with the opening of 11 stores in 2010. That
2000, resulted in the creation of the world’s second-largest retailer. The same year, the Group expanded in China by opening 22 hypermarkets
new Carrefour employed 240,000 people and had more than 9,000 and through the acquisition of 8 stores as part of the partnership with
stores throughout the world.
Baolongcang, one of the major hypermarket chains in the Hebei region.
2001
Norte store
in Argentina
1992
Carrefour breaks new ground
with the
“Boule Bio”
bread
1997
Carrefour Kolumny
hypermarket opens
in Łódź (Poland)
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2015 REGISTRATION DOCUMENT