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Stores transformed in France
With the acquisition of the Dia retail network in France at the end
of 2014, Carrefour significantly accelerated its multi-format strategy
in the country. The transformation of the stores began in April 2015
with the reopeningof theBiarritz storeunder theContact banner.
Bytheendoftheyear,158storeshadbeenrebrandedundertheMarket,
City, Express, Contact or Bio banners, to the enormous satisfaction
ofcustomers.
Opening of the first convenience
stores in China
In addition to the 228 hypermarkets in China, Carrefour
inaugurated its first convenience stores in the country
during2015. These first eight stores, under theEasybanner,
are open from7 amto 10 pmthroughout the year, and offer
nearly5,000products to satisfy everyday-to-dayneed.
The vitality of convenience offerings
Shrewd and practical, Carrefour banners are multiplying in
every country where the Group operates, with well-thought-
out offerings that cover all of our customers’ daily needs.
In2015,Carrefourcontinuedtodevelopitsconveniencestores
with, for example, 168newstores inSpainand108openings
inPoland.FollowingtheinaugurationofthefirstExpressstores
in Brazil in 2014, a further 17 new stores were opened in
the country during 2015. Carrefour is also rolling out new
formats tomeet the expectations of its customers. In France,
the Bio andBon app! banners are gradually being established
intowncentrestorespondtonewdemand.
Multi-format expansion
to increase convenience
The development
of convenience stores
In2015, Carrefour boosted itsmulti-formatmodel
witha focus on thedevelopment of convenience
banners. This included renovating stores and
expandinganddevelopingnewformats. By theend
of 2015, theGrouphad7,181convenience stores,
including1,070newstores.
LEADERSHIP AND AGILITY
8 UNIQUE AND MULTIPLE
/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT