CARREFOUR - 2015 annual activity and responsible commitment report

LEADERSHIP AND AGILITY

Dynamic, complementary

commercial environments

Carrefour continues tomodernise its assets todeliver

customers amoreenjoyable shoppingexperience,

offer themmore services and reinvigorate the commercial

ecosystem,making stores, parking lots andshopping

centres seamless.

New projects

Carrefourispursuingastrategyofexpansion,openingsandacquisitions,

in collaboration with its various entities and partners. The year 2015

wasparticularlymarkedbythelaunchofexpansionworkontheBourges

andBAB2 (inAnglet) shopping centres andby the layingof the corner-

stone for the

I Viali

project near Turin. At the same time, Carrefour has

opened new centres, such as

Siyuanqiao

in Beijing’s Wangjing district

and

LesMaourines

inToulouse.InFrance,Carmilahasalsoacquirednine

shopping centres, in Mont-Saint-Aignan, Sannois, Puget-sur-Argens

andThionville, the latterwith120shops andaCarrefour hypermarket

that attracts7.5millionvisitors every year.

Hosting events in stores

and shopping centres

WhenaCarrefourstoreiscolourfullydecoratedforanoccasion,

the entire shopping centre gets involved by putting on events

andofferingcomplementaryservices.

To offer visitors a unique experience and make their lives

easier,teamsrolloutjointinitiativesbetweentheGroupstores

andtheshoppingcentre’soutlets.

The development of synergies between the centres’ websites

and those of the banners, general sales events and shared

servicesaregrowing,forthebenefitofall.

In France’s Toulouse region, the

Labège 2

shopping centre

and the Carrefour hypermarket created a

drive

service that

enablescustomerstocollectpurchasesfromdifferentbanners

inthecentreatthesametimefromasinglelocation.

In Romania, the release of the seventh Star Wars film,

“TheForceAwakens”,wasusedasthebasisforaneventaimed

atcustomersinCarrefourhypermarketsandshoppingcentres.

Interactive digital screens equipped with Kinect® technology

were set up in shopping centre walkways to give customers

achancetoshoplikereal

Jedis

14 UNIQUE AND MULTIPLE

/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT