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Happy birthday Carrefour
Carrefour celebrated its 40
th
anniversary in Brazil
in 2015 with events including a huge free concert
in the centre of São Paulo, attended by more than
40,000 people, and the “Make a wish, Carrefour
willgrantit”campaign,inwhichashoppingtrolley’s
worth of purchases was given away for free every
minute in each store. In Argentina, the Group cele-
brated its 33
rd
anniversarywith a quirky advertising
campaign fronted by humoristMarcosMundstock,
and rewarded33happywinnerswitha year’sworth
of free shopping. In China, Carrefour celebrated
twenty years in the country with performances and
attractions,aphotocompetition,footandbikeraces
betweenstores,visitstolaboratories,andthelaunch
ofaspecial20
th
-anniversarywebsite.
Guaranteed
Lowest Price
Get a refund worth twice the differ-
ence if you find the product cheaper
somewhere else! This is Carrefour’s
commitment inFrance on500every-
daynational-brandproducts.
Throughouttheyear,the
GarantiePrix
le plus bas
(GuaranteedLowest Price)
was extended to seasonal products,
fuel, beauty products, multimedia
items, household appliances and
more. For the 2015 back-to-school
season, 200 extra products were
guaranteedat the lowest prices, from
diariestopens.
Faz a conta. Faz Carrefour
Do themaths, come to Carrefour.
In Brazil, Carrefour proves to
its customers, year in and year
out, that by choosing Carrefour
they benefit from the widest
choice at the best price. Carnival,
Mother’s Day, holiday time,
back to school, the São João and
Easter celebrations, etc.: all are
great opportunities to encourage
customers to savemoney!
Todo cuenta
In Spain, Carrefour takes full
advantage of every opportunity
to prove that “everything counts”!
When customers come to Carrefour,
they can be sure of finding quality
products and the best prices.
They can also count on the variety
and freshness of our products, on
innovation and on finance solutions.
Rimborso storico
A historic refund? Undoubtedly.
In Italy in 2015, Carrefour came up
with a great promotional campaign
for its customers: by buying specific
products they could receive a refund
ofmore than100%of their purchases!
Commercial events
In2015,the
MoisCarrefour
(CarrefourMonth)keptitspromises,offering
French customers the benefit of incredible savings. In addition,
theAmericanretailtraditionofBlackFriday,whichinvolvessellinggoods
at extraordinarily low prices on the Friday after Thanksgiving, is being
exported to other countries. Carrefour customers thus benefited from
exceptional promotions and perks on this occasion. In Argentina,
amazing promotions were offered onmore than 8,000 products sold
inhypermarkets andsupermarkets. InBrazil, stores opened their doors
from6amtomidnight,andhosted,‘BlackHours’,withspecialdiscounts
everyhouronitemsinthemultimedia,textileandbazaardepartments.
In France, the
Jours Discount
(Discount Days) offered discounts of up
to 70%on household appliances, multimediamerchandise, groceries
andtextiles.InPoland,theLooneyWeekendpromotionoffereddiscount
voucherstohelpwithpreparationsfortheend-of-yearcelebrations.
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