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Fresh produce,
consumer goods,
non-food items, national
brands or Carrefour brands,
permanent or seasonal.
We design a balanced range
for each store that is tailored
to the local environment.
Muchmore than shopping
Sinceshoppingpunctuatesour daily lives, Carrefour endeavours
tomake it practical and efficient while also retaining a friendly
atmospheretoensurethat it isalwaysa freshexperience.
Offering the best choice and stores tailored to every need,
introducing an element of surprise, innovating with great
products and effective services: doing our job well means
responding to the constraints everyone faces in terms of time
and budget, and offering a range of products and services that
really deliver andmake life easier. It alsomeans going further
to make a difference. We innovate and test out new store
concepts, fresh services andnewproducts to provide a unique,
enjoyableexperience.
Responding to the diversity of profiles
Since there is not one but a whole range of ways to consume,
depending on whether you live in the city or the countryside,
whether you work or are retired, are young or not-so-young,
are single or part of a family, or are experiencing various life
stages, Carrefour designs a balanced range of products for its
stores and tailors each one to the local environment. From
Buenos Aires to Taipei, the product offering is adapted to our
local customers: fresh produce, consumer goods, non-food
items, national and Carrefour brands, permanent and
seasonal goods: each banner offers a special range and each
store is able to adapt its own range to satisfy the needs of local
customers.
Alwaysmore freshand local products
Carrefour focuses on fresh products in its stores. The wealth
andvarietyof theoffering reflects theexpertiseof our employees,
who are passionate about their job and always on the look-out
for quality products, the best ways to prepare them and the
best recipes. Together, all of these food professionals bring the
store to life, ensuring that the shoppingexperience is lively and
animated. Carrefour always emphasises short supply channels
and local products. Nearly three-quarters of Carrefour food
productssold inour storescome fromnational suppliers.
Eat well at the best price
Guaranteeing the best value for money for all products and
services is something Carrefour is committed to on a day-to-
day basis. In addition to price, the Group is committed to
ensuring the quality, safety and traceability of its products.
This is a standard that is shared by everyone, employees and
suppliers alike, and it is omnipresent at every step. Consuming
well also means offering as many people as possible the
opportunity to buy quality, healthy, balanced and sustainable
products.
Innovating to surprise anddelight
Withnewranges,newproductsandneweventsandpromotions,
Carrefour is increasing its initiatives to appeal to customers.
In-store, teams are coming together to showcase the latest
brand products and to animate the store by creating exclusive
temporary spaces, creativemerchandisingwithindepartments,
festive themed events, product tastings andmore – the product
offering is celebratedeverywhere. Storesandattachedshopping
malls become places of discovery, where it is a pleasure to stroll,
aloneorwithfamily,toboostyourenergyanddosomeshopping.
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