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Beauty at affordable prices
The fragrance and health and beauty depart-
ments in Carrefour stores offer a very wide
rangeofproductstomeeteveryneedordesire
when it comes to beauty. Face, body, hair,
sunscreen products, make-up: customers
can find personalised advice, brand-name
products at the best price, constant innova-
tion, and an extended offering of Carrefour
products, such as the
Les Cosmétiques Design
Paris
brand. Inpursuit of evengreater levels of
customer satisfaction, Carrefour is renovating
and expanding its pharmacies in Brazil and
Spain, with modernised spaces, expanded
ranges,andinnovativeservices.
Clever designer products
at prices that all can afford
Smart binders, connectablemattresses, 360° Bluetooth speakers, kitchen utensils:
in every department, Carrefour is designing anddeveloping a contemporary offering
ofpermanentproductlinesandseasonalproductsforeveryone.Carrefour’snon-food
rangeisbasedonabroadselection,competitivepricing,impeccablequalityandinno-
vative products. In 2015, for example, customers in Argentina benefited from
the
Creá tu espacio
campaign, which featured new indoor and outdoor furniture
collections. Carrefour canalso rely onan in-house teamof designerswho, every year,
offer numerous Design by Carrefour products, which seek to combine practicality,
aestheticsandvalueformoney.Carrefourbannercustomerscanthustakeadvantage
of the latest exclusiveproducts, suchas theKlindoclotheshorse, Hybagardenchairs,
MandinechopperandPossbags.
Quality clothes
for the whole family
Timeless, modern collections combining
comfort and quality at the best price: this is
Carrefour’s goal for its textiles range, which
includes Tex brand basics at low prices and
products under licence. In 2015, the Tex, Tex
Baby, TexHomeandTex Sport collections (more
than 10,000 products) were all given a fresh
look. The brand is introducing innovative new
concepts and more than 150 new products
in-store, including glow-in-the-dark pyjamas,
hoodies with built-in earphones and memory-
foam slippers. At the same time, partnerships
are enabling us to offer limited-edition and
exclusive products. In Italy, following the launch
oftheTotalLookautumn/winter2015collection,
Carrefour collaborated with Kristina Danilova,
a young designer from the Italian Academy
of Art, Fashion and Design in Florence, to create
aminimalistcollectioninspiredbytheNormcore
trend
(1)
.Inallcountries,Tex’spermanentproduct
lines and seasonal collections, showcased
through national communications campaigns,
are making quality clothing widely available
andimpulsepurchasesattractive.
(1) Normcore combines the words “normal” and “hardcore.”
It describes those who have made normality their calling
card, focusing on simplicity and a return to basics.
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