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TRACK GUARANTEE PROTECT
Carrefour
Quality Lines
100%fresh,
100%guaranteed
Cantal Entre-deux AOP, free-range
Auvergne chicken IGP, Bouzigues
oysters, Normandy beef,
Guanxi Honey
pomelos in China, tomato varietals in
Argentina… Carrefour Quality Lines
combine authenticity, flavour, local
origins and quality. There are currently
552 Carrefour Quality Lines worldwide,
resulting from multi-year partnerships
with some21,000 local farmers, breeders,
producers and fishermen, including
18,000 in France. The approach is encou-
raged year after year by the growing
interest and loyalty amongour customers.
Strict specifications
Each product line is subject to detailed
specifications, which contain strict quali-
tative, social and environmental require-
ments. They apply to every professional
associated with the product line from
production to store, from processing to
packaging. Compliance with these
specifications is regularly checked by
independent bodies.
A responsible approach
As part of these partnerships, some
exemplary initiatives are underway to
introduce best practices in agro-ecology,
protect biodiversity and offer quality
food, particularly with regard to a ban on
GMOs.
On one hand, Carrefour Quality Lines
offer authentic products, full traceability
and outstanding value for money to
consumers. On the other hand, local
producers benefit from a fair price and
the security of a sustainable partnership.
Fresh, locally-produced
products, methods
that respect the environment,
fair prices and long-term
partnerships. These are
the commitments of
the Carrefour Quality Lines,
created in 1992, which today
offermore than 550 product
lines worldwide.
Partnerships
with producers
and breeders
Carrefour
stores
Partnerships
with processors
Cheesemongers,
slaughterhouses,
packagers
HOW DOES A
PRODUCT LINE
OPERATE?
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