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Jaume Bonet Farras
Supply Chain and IT director
Carrefour Spain
“Our logistical system
is thebedrockof
customer serviceand
isbasedon three
principles:maximised
product availability
onshelves, optimised
inventory levels and
guaranteedsupply-chain
efficiency.”
LOGISTICS
IS THE
BEDROCK OF
CUSTOMER
SERVICE
In every country,
Carrefour adjusts its
logistics chain in order
to provide the best
product availability,
while ensuring flow,
responsiveness,
competitiveness
and environmental
efficiency.
Example in Spain.
1.
Amulti-format
approach
Fresh products, dried
foods and non-food
products are delivered
to hypermarkets,
supermarkets and
convenience stores
through a network
of 11 multi-format
platforms. The logistics
are designed to be as
close to stores as possible,
allowing greater flexibility,
responsiveness and
competitiveness.
2.
Anoptimised
supply chain
Carrefour focuses
its efforts on high
value-added tasks:
flowmanagement,
order management,
product quality control,
optimised delivery
rounds and delivery fill
rates. These lead to
a three-fold benefit:
on-time delivery
to stores, optimised
inventory to ensure
product availability,
and minimised cost
and environmental
footprint.
3.
Cutting-edge
technologies
A number of innovations
are being used by logistics
platform teams, including
an automated preparation
and extraction system,
radiofrequencies (RFID),
order preparation using
voice recognition software,
and so on. They improve
traceability of merchandise
and improve the supply
chain flow and
responsiveness, allowing
rapid response to store
demands.