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IN-STORE LABORATORIES
SET UP IN CHINA FOR A DAILY
ANALYSIS OF THE QUALITY
OF FRESH PRODUCE
INWAREHOUSES
At every warehouse, an external
independent body checks, twice a
year, that facilities and procedures
are in compliance. The quality team
ensures that every link in the logistics
chain is secure and optimised,
including transport, handling,
storage and the cold chain. Quality
controllers and approvers also
check compliancewith specifications
and labelling of fresh produce to
check their freshness, origin and
category. Using laboratories installed
in thewarehouses, they conduct
physico-chemical analyses of
merchandise on a daily basis, in
accordancewith a sampling plan,
to confirmsugar levels, product
colouring, pH levels of meat, etc.
INSTORES
For each department, Carrefour
stores have a quality and health
inspection programme that includes
specific procedures for handled
products, employee training,
periodic product quality analysis
by independent laboratories and
centralised monitoring of the quality
track record for each listed product.
Carrefour also uses a highly
responsive monitoring system
that establishes links to the entire
logistics chain in each country.
If necessary, Carrefour can
immediately provide information
to all parties involved and
initiate a rapid recall procedure.
AMONGCUSTOMERS
Customers’ perceptions and
opinions play an integral role in
Carrefour’s approach to quality
through a number of tools used
to communicate and listen to
customers. These include customer
service departments, round tables,
taste tests, use and performance
tests and qualitative studies. With
these, quality teams can better
identify customer requirements
before integrating them into the
offering and developing own-brand
products. Store customers also
take part in awareness campaigns
such as the national food security
week held at Chinese hypermarkets
in June, and receive information on
quality and nutrition through
Carrefour product packaging.
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2014 annual activity and responsible commitment report –