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5:00 pm

– After crisscrossing the north-

east Atlantic, trawlers reach the port of

Zeebrugge, their holds filled with rays,

sole, flounder, prawns, plaice and dogfish.

10:00 pm-4:00 am

– Handlers at the

auction prepare for the sale. In just a few

hours, several tonnes of fish are washed,

sorted, checkedandstored in refrigerators.

5:00am-6:45am

–Preparations aremade

for the auction. Fish are displayed for

the buyers’ inspection. The quality of the

fish is checked once again.

To offer optimal freshness,

quality and selection, Carrefour

relies on short supply channels.

An example is the fish auction

in the port of Zeebrugge, which

Carrefour Belgium’s fish

specialist, Gilbert Vanderlinden,

attends three times aweek to

supply the country’s stores with

the freshest products.

Gilbert Vanderlinden

Fish buyer (Belgium)

“I ensure that all Carrefour

stores in Belgium are stocked

with the highest quality

fresh fish. I aim to please our

customers. Stores submit

their orders and I fill themwithin

the deadline. If a store orders

flounder and they are not

of the highest quality, I cancel

the order. Only the best fish

are delivered to stores.”

Fromthe

fishauction

toour stalls

TRACK GUARANTEE PROTECT

5:00pm

44