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New digital experiences
The relationshipbetweenCarrefour and its customers is
regularly enrichedviaanomni-channel approach. Inaddition
to itsmulti-format storeoffering, theGrouphas a range
of solutions for shoppingonlineat any time, collecting
purchases in-storeor at a
drive
, or having themdelivered,
aswell asnumerous services tomake shoppingeasier,
moreefficient andevenmore fun.
Connected stores
Tomake it easier for customers to shop, the new generations of hypermarkets are
embracingfreshtechnologies.Storesareequippedwithdigitalwalls,sensorstohelp
customers locatepromotions, innovativemultiservice terminals, andvirtualmirrors
toshare their fittings. Inall countries,moreandmore initiatives arebeing launched,
like in the stores in Mons (Belgium), Milan Carugate (Italy), El Pinar (Spain) and
Monroe (Argentina). To promote shopping convenience and enjoyment, these
innovative new solutions will bring life to the departments, which have also been
fundamentally redesigned around specialist spaces with specific ambiences:
markethalls,fashionboutiques,foodprofessionalsandsoon.
Innovative services
Home delivery,
drive
,
click & collect
, automatic
pick-up points, etc.: Carrefour offers its custom-
ersawiderangeofsolutionsforordering,delivery
or collection. To achieve this, Carrefour is able
to rely on multiple advantages combining the
densityofitsstorenetwork,theoperationalexcel-
lenceof its teams, and the responsiveness of the
Internet.
Italy.
The
cliccaeritira
servicecontinuestoexpand,
withmore than 240 points where shopping can
bepickedupwithinanhourordeliveredathome
withinthreehours.
Spain.
Mi Carrefour
is an application that does
everything. Carrefour customers can use it
to check their loyalty-point balance, use their
discount vouchers, create and consult smart
shopping lists, check product information by
scanningbarcodes,andevenlocatetheirnearest
store.
Belgium.
Insummer 2015, Carrefour opened its
Summerdrive
pop-up facility at Knokke for a
second season. When they order their shopping
viadrive.be,holidaymakerscanthencollecttheir
purchases at the endof theday fromthepop-up
facility or select home delivery via an electric
vehicle.
France.
Carrefour has invented a connected
device called "Pikit", which allows customers to
do their shopping at home. The service enables
customers to prepare their shopping list online.
Using the device, they can scan the bar codes
or dictate the names of the products required.
They can then complete and finalise their
shopping online and pick up their order a few
hourslaterfromaCarrefour
drive
.
LEADERSHIP AND AGILITY
16 UNIQUE AND MULTIPLE
/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT