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New customer experiences
In every country, hypermarkets are full of
newconceptsandnewofferingstohelpmake
customers’ shopping experiences easier
andmoreenjoyable.Newspacesandspecial-
ist shops are now available to customers
inCarrefourhypermarkets.
The fragrance and textile departments have
beenfundamentallyredesigned,theselection
oforganicproductshasbeenfurtherenhanced,
and new areas have been introduced: burger
and tapas bars, sushi and dimsumcounters,
or, as in the new hypermarket in Mons,
Belgium, beer brewed on-site and coffee
roasted in-house. Among the innovations
available, Italian customers at the Carugate
hypermarket in Milan’s suburbs can try out
a
Terre d’Italia
restaurant, a 2,000-sq. m.
regional market area and numerous con-
nected screens. The digitalisation of stores
also enables customers to take advantage of
such exclusive, innovative services as
Shop&Go in Spain,
Caya Ya
in Argentina,
andtheroll-outofcontactlesspayment.
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