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Multi-format expansion to increase convenience
Atacadão develops its network
With theopeningof 11newstores in2015, theAtacadãowholesale
bannerforindividualsinBrazilcontinueditsexpansionatasustained
pace, alongsideavast renovationprogramme.Nine storeswere fully
renovated in 2015, like the Salvador store, which reopened in June
afterworktoremodelandextendthesalesarea.Withapresencenow
in every Brazilian state, the banner has 122 stores and intends to
continuethisdevelopmenttrendoverthecomingyears.
Seeking out new territories
In 2015, the Carrefour banner was introduced in three new countries.
Carrefour’s international partners opened the first hypermarkets in
Armenia(MajidAlFuttaimgroup),inAlgeria’snewCityCentershopping
mall at Bab Ezzouar (UTIC group), and in Ivory Coast (CFAO group).
Thelatterstore,locatedinAbidjan’sPlaYceMarcoryshoppingcentre,was
inaugurated in December 2015 by the Republic’s President, Alassane
Ouattara. It is the realisation of the first step in a development plan
foreightAfricancountries,agreedbetweenCFAOandCarrefourin2013.
Hypermarkets at the heart
of a new urbanisation trend
TheCarrefourgroup’shistorical format,hypermarkets,
are continuallyupdating themselves todeliver
anevermore innovativeandattractiveoffering.
At theendof 2015, Carrefourwas operatinganetwork
of 1,481hypermarketsworldwide, including
61newstores.
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/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT