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20 2014 Registration Document
Social responsibility
2
CSR at Carrefour
2.1
CSR at Carrefour
In 2014, Carrefour’s approach to CSR focused on stepping up the
CSR acceptance by the businesses and the implementation of projects
in various countries, at the initiative of the country management teams,
to reflect the three components of Carrefour’s CSR strategy.
Highlights of 2014 included:
■
each country accepting the results of the CSR projects implemented
in 2014, which were presented at a meeting of all country directors
on 3 February 2015. The countries proposed projects to reflect the
three components of Carrefour’s strategy;
■
a transition to an “integrated report” by including a tool to consolidate
extra-financial data into the Group’s new financial consolidation tool
and having an expert third party conduct a practicality test;
■
renewing the CSR strategy to improve prevention of human rights
abuses and developing an action plan that goes beyond performing
audits and applying corrective measures;
■
in 2014, the benefits from the projects initiated in 2013 reported
in Carrefour’s Waste Reduction Plan. The Group’s countries strove
to build on the results of existing projects to effectively manage
distribution costs (markdown, transportation, energy, etc.) and start new
projects (packaging, food industries, supplier involvement, etc.). This
included running campaigns to educate customers about food waste;
■
in November, signing a set of shared principles for accountability
in relationships between companies across the food industry, as
a preamble to the Responsible Supplier Relations certification;
■
receiving multiple prizes and awards recognising company Carrefour
CSR policy and actions in areas including waste reduction, diversity,
and innovation.
2.1.1
Carrefour’s mission
“Doing our job well” at Carrefour means provide high-quality products
to our customers ; act and invest to limit the depletion of our natural
resources ; guarantee the sustainability of our offer.
This commitment is endorsed by of the women and men who work for
Carrefour ; the focus is on three main areas:
■
working to eliminate all forms of waste ;
■
protecting biodiversity ;
■
providing support to the company’s partners.
2.1.2
Developing the approach
2.1.2.1
2012-2013: An approach based
on the ISO 26000 standard
In 2012, Carrefour embarked on a methodical approach based on the
ISO 26000 standard to identify the social responsibility issues it faces.
The Group uses two complementary methods: the analytical method
and the stakeholder method.
The first is based on identifying and ranking challenges according to
the ISO 26000 standard (based on the criteria of performance and
importance). By analysing the seven central questions of this standard
and their 36 associated action areas, the analytical method revealed
a list of nearly 300 issues in 2012 and 450 in 2013. In 2014, Carrefour
corroborated its approach with a practicality test (see below).
The second, recommended by the ISO 26000 standard, takes into
account the views of stakeholders in identifying CSR priorities. This
ongoing dialogue, which takes place throughout the year with the various
stakeholders, receives special attention at stakeholder meetings each year
(see page 23). Carrefour’s method of dialogue consists of soliciting the
opinions of those stakeholders with the greatest expertise in a given area
to determine the specific actions to take over the short or medium term.