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New habits and
long-term trends
Tastes, diets and consumption habits
are evolving. In all countries, new
behaviours are emerging, creating
just as many new opportunities.
Carrefour is constantly anticipating
these evolutions by always listening
to its customers and relying on
the support of its suppliers.
Yesterday’s trends have today
become established. The rapid
growth of organic products continues,
as does that of traditional regional
products and those which showcase
international cuisines.
At the same time, other movements
are becoming apparent, such as
the growing demand for gluten-free
and vegetarian products.
Decoding the basic trends and
knowing how to respond at the right
time and in the right place is the job
of the Carrefour teams responsible
for evolving our range: combining
enjoyment and wellbeing, and always
staying ahead of the game.
Eating well on the go
is possible
Invariouscountries,Carrefourisdevel-
oping dining areas in its stores and
shopping centres. In Spain, Carrefour
has
Café-Bar
areas at the heart of
its stores, where the banner invites
customers to take a break during their
shopping. In Italy, the recently reno-
vated Carugate hypermarket in Lom-
bardy even has its own
Terre d’Italia
restaurant. Alongside the opening of
the Bon app! stores in Paris, the brand
is also developing on the shelves, as
wellas
AutourduComptoir
areas,which
are unveiling a wide range of snack
foods and hot options prepared by
thestore’sdelicatessencounter.
SHOPPING CONVENIENCE AND ENJOYMENT
30 UNIQUE AND MULTIPLE
/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT