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Good products
at the best price
Carrefour’s commitment is simple
anduniversal: quality andprice.
Throughout the year, Carrefourworks
toguarantee thebest value formoney
onnational brandproducts, and rolls
out awide rangeof own-brand
products, whichareas affordableas
possible. By organisingpromotional
campaigns for every season, Carrefour
allows everyone to fullybenefit from
themajor events of the year and
rewards the loyalty of its customers.
Tooffer thebest choiceat thebest
price, Carrefour relies on theexpertise
andoperational excellenceof its
employees at all stages of theproduct
lifecycle: aproper understanding
of customer expectations, long-term
relationshipswithsuppliers, control
of costs and the logistics chain, and
preferencegiven to short supply lines.
SHOPPING CONVENIENCE AND ENJOYMENT
26 UNIQUE AND MULTIPLE
/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT