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Asserting our vision for
2015—2018
Despite the turbulenceanduncertaintyexperiencedbyour industries in recent years,
Mersen remains as resolutely forward-looking and growth-oriented as ever.
Our 2018 roadmapwill enable us to fulfill our ambitious vision by combining
our expertise andmarket intelligencewith a results-driven approach built on innovation
and responsiveness.
Why
such ambitious objectives
Becausewe hold
strong positions in all our markets
,
with a 20 to 25% share and high technological content
products in each one.
Because at least two of our markets offer
major growth
potential:
renewable energy (solar power, which is now
competitive inmany countries, andwind), and electronics,
which is being driven by awide range of projects in such areas
as rail traction and power transmission.
Because
our advanced expertise
and deep understanding
of customer applications means that we can responsively offer
solutions that are both innovative and effective.
Because our
efforts to streamline operations
make us more efficient.
How
we’re going to meet them
By leading a bold
innovation
process, nurtured
by the invaluable collaborationwith our customers and
resulting in the steady introduction of newproducts
delivering real value.
By pursuing a
targeted acquisitions
strategy that
will broaden and deepen our technological portfolio in leading
edgemarket segments.
By deploying our
Transform
plan to align our manufacturing
capabilities. This highly demanding process is designed to
increase our profitability and flexibility in a shifting economic
environment.
By
strengthening
our culture of operational excellence,
whichwill
enhance
our competitiveness.
Approximately
€1 billion
in revenue
12%
operating margin
12-14%
ROCE*
(before tax)
?
Mersen
•
Annual Report
2014
In favorable economic conditions
* Return On Capital Employed