91 / 106
goes through numerous round-table discussions, taste tests, and usage
and performance tests in order to develop its consumer services as widely
aspossible,particularlythroughsocialnetworks.
Helping to change practices
Carrefour encourages the development of new products and brands that
offer significant benefits to customers and the environment. Carrefour
implements innovative practices inorder to offer products basedon agro-
ecological principles and those made from animals fed without the use
of GMO ingredients or antibiotics. For example, Carrefour set up new lines
in Taiwan, where cucumbers incorporate the use of natural biostimulants,
and in Argentina, where tomatoes are naturally pollinated. In France,
the Group offers a type of broccoli from Brittany produced through
hand-harvested, herbicide-free, sustainable agricultural methods. The
Group also works on recipe reformulation for its products to reduce their
levels of sugar, salt and trans-fats, and also favours the use of free-range
eggsinitsready-madeproducts.
Promoting a balanced diet
Argentina
At the time when they begin
to diversify their diets, babies
can suffer fromnutrient
deficiencies. InMay 2015,
Carrefour and Nestum®,
an infant cereal brand from
Nestlé®, joined forces to put
out an awareness campaign
for customers on this subject,
alongwithaproduct donation
programme benefiting the
Por los Chicos
association.
Spain
A balanced diet needs to be
taught to young people, and
it’smuchmore fun to do it
with a robot!
Helped along by
Nao
, more
than 1,000 children have
learned the basics of a
healthy diet in stores in
16 Spanish cities. In view
of the success of these
discussions,
Nao
also joined
Carrefour for
La Vuelta
,
the Spanish cycling race.
Poland
The goal of “The ABC of a
healthy diet” programme is
tomake children, adolescents
and even seniors learn or
re-learn good dietary rules
so that they can prepare
balancedmeals according
to their particular budgets
while avoiding waste, learn
how to read food labels
correctly, and choose food
products that are themost
beneficial to their health.
Inaugurated inMarch of
2015 in cooperation with
the Faculty of Human
Nutrition and Consumer
Sciences inWarsaw, this
programme has already
raised awareness among
more than 800 people
in eight cities throughout
Poland.
Food safety, a core part
of the initiative
In addition to the
development of laboratories
set up in stores to test fresh
produce and postersmeant
for customers, Carrefour
stores in China took action
in June 2015 to raise greater
awareness among consumers
as part of its national
food-safety week. Some
stores in Beijing have even
forged partnerships with
universities (College of Food
Science, China Agricultural
University, etc.) in order
to open up discussion on the
subject of “quality, science,
and health”.
COMMITMENT AND PERFORMANCE
91