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In Spain, Carrefour digital
university has trained
5,700 employees in
smartphone applications
and digital innovations.
Increasing customer satisfaction
Employees working under the various banners
are trainedtomanageall aspectsof thecustomer
relationship. In France, the 100% customers
programme is deployedona large scale inhyper-
markets. At the same time, the cashier teams at
the Taiwanese stores have benefited from a
special training programme aimed at helping
themrespondtoalltypesofcustomerquestion.
And in order to adapt to technological changes,
trends in customer expectations, and the devel-
opment of fresh services, Carrefour trains its
employees in new technologies and has also
committed to distance learning (e-learning). In
particular,theGrouphasjustlaunchedplatforms
inRomaniaandinItaly.
Encouraging
professional development
The wide range of professions and geographical
locationsallowsCarrefourtoprovideitsemployees
with real opportunities formobility and theoption
of diversifying their experience and expressing
theirtalents.
To help each person progress within the com-
pany, Carrefour has implemented various training
programmes for developing the skills and exper-
tise of its employees, identifying in-house talent
andguidingthemintakingonnewfunctions.
In Romania, 17 store employees were trained at
the internal incubator for departmentmanagers
andsectionsupervisorsinhypermarkets.
Fresh products
Giving employees the right training
that will guarantee the excellence
of fresh products is the aimof
Carrefour in all of its stores. With
this goal inmind, the Carrefour
China Fresh School opened its doors
in September 2015 in theWanli
hypermarket in Shanghai to train
teams in the particulars of
the various product categories: fruit
and vegetables, baked goods, fish
and seafood, and so on.
A taste for the job
In order to respond to the particulars
of the food-retail business, Carrefour
opened the
Smak Kariery
training
centre in Poland in September 2015.
In a 700-sq.m.-plus space, this
true culinary laboratory has access
to fresh-product departments,
an equipped kitchen and training
rooms, all used to develop employees’
professional skills and to guide them
in taking on new functions.
Professional certification
Carrefour France encourages
the development of professional
qualification certificates that have
helped, for example, 67 butchers
earn certification after finishing a
programme of more than 250 training
hours. In 2015, 361 fresh-product
apprentices (butchers and bakers)
were also recruited and trained in
apprentice training centres (CFA)
at the hypermarkets.
100% customer-oriented
In 2015, Carrefour declared its
goal of becoming the benchmark
for customer relations in retail.
To achieve this, the French
hypermarkets are introducing
a 100% customer-focused
“Made in Carrefour” relationship,
and are providing training in these
ideas to all their employees.
TheMarket supermarkets also
continue to raise awareness among
their employees of theMarket
mindset concept, launched
at the end of 2013.
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