CARREFOUR - Annual activity and responsible commitment report 2013

XXXPANORAMA

MULTIFORMAT AND MULTICHANNEL

A NETWORK TAILORED

TO YOUR NEEDS

With the multiformat and multichannel retail model

that the Group has developed in most of its countries,

Carrefour meets many different needs and preferences.

Supermarkets

he Group’s supermarkets offer a wide and varied selection, displays bursting

with fresh produce and local products, an appropriate assortment of non-food

products, attractive prices in every aisle, and regular promotions. These selling

points have made them a standard for grocery shopping in cities and more

rural areas alike. Supermarkets have sales areas of between 1,000 sq. m and

3,500 sq. m and offer customers a friendly, shopping-orientated experience for

their everyday errands at the Market and Bairro banners. In addition to a product

mix featuring fresh produce and price discounts, many events and innovations

were also introduced to improve customer satisfaction and loyalty in 2013: an

easier-to-understand offering and customer pathway, faster check-out and

innovative payment systems, tastings of local products, and digital information

screens.

Hypermarkets

ith sales areas of between 2,400 sq. m and 23,000 sq. m, Carrefour’s

hypermarkets are perfect for all major shopping trips. The stores feature a

selection of 20,000 to 80,000 items of both food items (fresh produce,

consumer goods, local products, etc.) and non-food products (clothing, electronic

goods, decorative products, cultural goods, etc.). Around the world, Carrefour’s

hypermarkets strive to provide a high quality offer and protect their customers’

purchasing power by offering low prices year-round. Hypermarkets in France and

Argentina, for example, maintained their “Lowest Price Guarantee” on the most

commonly purchased everyday products. Customers also enjoy innovative new

services, like single check-out lines in Belgium, Poland, and France. Customer

satisfaction is also improved through promotions and events introducing new

products, offering discounts, or illustrating the quality of the services available.

1,421

HYPER-

MARKETS

2,917

SUPER-

MARKETS