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By developing a variety of formats – from
neighbourhood stores to hypermarkets –,
Carrefour provides its customers with a
broad range of solutions near to where
they live, work or travel. In keeping with
changing lifestyles, this year Carrefour
has launched convenience stores in new
markets such as Brazil and China, while
continuing to expand and renew its offer-
ing in mature markets. The Group is also
developing its banners in high-traffic
areas – railway stations, airports, petrol
stations – to increase the opportunities
for practical, quick shopping trips.
Convenience alsomeans
listening
Each storehas the independenceneeded
to adjust its product selection, tailoring it
to suit their customers’ expectations and
consumption habits. Whether expanding
the range of ready meals in a business
district, promoting locally-produced
productsor offeringhomedeliveryservices,
teams constantly listen to consumer
desires and needs, andmake every effort
to meet and anticipate them.
NEW
IN 2014
Worldwide,
518newconvenience
stores opened
or were acquired,
including 215 in
France and 240
in other European
countries.
Carrefour
continued to expand
its Express banner,
especially in
Argentina, with the
opening of 50 new
points of sales, and
in Belgium (14 new
stores), where
Carrefour is also
introducing a new
“Express To Go”
concept in high-
traffic areas.
Carrefour further
strengthened its
network in France
with the acquisition
of 128 Coop Alsace
convenience stores
along with more
than 800 Dia stores
operating in the
country.
In response to
changing lifestyles,
Carrefour launched
its first convenience
stores in Brazil and
Dubai, along with a
test store in China.
Supeco,
Carrefour’s budget
supermarket
banner, continued
to grow with 8 new
points of sales in
Spain, and its first
stores in Romania
and Brazil.
In partnership
with the oil
companies Cepsa
in Spain and Lukoil
in Poland, the
Express banner
is expanding into
a number of petrol
stations for even
closer proximity
to its customers.
Evercloser
toour
customers
Convenience at Carrefour
means easily accessible
banners thatmeet expectations
in terms of choice, price
and services. This requires
our total commitment.
ANTICIPATE GROW RENOVATE
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