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21

Carrefour Foundation – 2014 annual report –

Pl4y International

BEACTIVEANDEATWELL

In France, one child in six is

overweight and suffers from

obesity. This is amajor issuewhen

one knows the effects this has in

terms of chronic illnesses and poor

health. Eating a balanced diet and

doing some sport, for example, are

habits learned at a very early age.

So, to help 6-11 year-olds adopt

these healthy habits, Pl4y

International, with support from the

Carrefour Foundation, has devised

the “Playdagogy Nutrition”

programme – a fun learning tool to

raise awareness, designed for use

in primary schools, pre-schools and

similar contexts. The Playdagogy kit

was designed by teachers and

nutritionists and is used in schools

and leisure centres in

disadvantaged neighbourhoods.

In two years, 450 teachers, nursery

carers and playschool leaders

have been involved. In 2014, Pl4y

International shifted up a gear with

a wider distribution of the kits and

the creation of a digital platform

for distance training for the various

stakeholders.

12

,

000

CHILDREN HAVE

BENEFITTED FROM THE

PROGRAMME SINCE

ITS LAUNCH IN MARCH 2013

China ChildrenandTeenagers’ Foundation

“HAPPYHOMES” FORABANDONEDCHILDREN

For the past twenty-five years,

the China Children and

Teenagers’ Foundation (CCTF)

has been committed to

fostering the development and

well-being of young children

abandoned by their parents.

This is a particularly sensitive

issue, given that 60 million

Chinese children – two in

every ten, 40% of them aged

under 5 years – are forced to

live away from their parents.

“With China’s rapid

urbanisation, abandoning

children has become a sad

reality,” says Xu Ben, deputy

director of the international

department of CCTF. “Our

mission is to protect these

children and to help them

grow up in conditions that

are as peaceful and healthy

as possible.” With support from

the Carrefour Foundation,

CCTF will be able to set

up 10 Happy Homes.

“The aim is for each home to

accommodate 1,000 children

aged from 6 to 15 years and

to offer them a more balanced

diet, as well as educational and

play-oriented sports activities,

in a friendly and stimulating

environment. This helps bring

a smile back to their faces!

Alongside the financial aid,

40 Carrefour staff volunteers

spend time doing stimulating

activities with the children,

such as reading, music,

drawing and games. Last

but not least, the technical

equipment provided in these

centres helps to re-establish

and maintain links within the

families, who often only get

together once a year.

150

“HAPPY HOMES”

SHOULD BE OPENED

BY 2017 IN AREAS

MOST AFFECTED

BY THE RURAL EXODUS

OF WORKERS

(SICHUAN, HENAN,

ANHUI AND HUNAN)

Parada

Foundation

FIRST STEPS FOR

STREETCHILDREN

According to the Council

of Europe, there were about

2,000 “street children” in

Bucharest at the end of 2014.

This major issue is at the heart

of the actions of the

Parada

Foundation. Created in 1996,

it now aids almost one third

of these children, with a day

centre, psychosocial

assistance, alongside projects

offering vocational guidance,

training, help with job-seeking

and arts activities. The project

has twin objectives. The first

is immediate – to help these

children survive. The second

is more long term and aims

to help them find jobs, and,

as a knock-on effect, to reduce

begging and illegal working,

while strengthening the family

unit. As a starting point for more

in-depth work, offering a better

diet helps to establish a virtuous

circle.

50

FOOD PARCELSWERE

DISTRIBUTED TO TWENTY

FAMILIES IN 2014

THROUGH A PILOT PROJECT

ROMANIA

FRANCE

CHINA