As part of its All Sustainable approach to reduce its environmental impact, combat climate change and preserve biodiversity, Michelin is committed to designing and mass-producing all-sustainable tires by 2050. INCREASINGLY LONG-LASTING TIRES In 2024, 100% of new tire lines were eco-designed (MICHELIN-brand radial tires). For Michelin, artificial intelligence is a high value-added lever that supports the Group’s innovation drive, as well as its customers, employees and partners. Seamlessly integrated into the Group’s ongoing transformation, AI is being used in production processes and R&D to improve predictive machine maintenance, automate precise, repetitive tasks such as end-of-line visual tire inspection, and enhance data analysis and simulation models. It is also helping to optimize the supply chain and inventory management, driving significant improvements in operational efficiency and customer service. AI, A POWERFUL INNOVATION DRIVER IN A MYRIAD OF APPLICATIONS For more than 130 years, the MICHELIN brand has expressed the Group’s values, commitments and expertise around the world. A fully fledged Group asset, the brand symbolizes motion, innovation and performance, both for customers, who enjoy safe, high-quality products and services, and for stakeholders, who feel that Michelin represents technological leadership and progress for everyone. A byword for trust and affinity, the brand is embodied by the legendary Michelin Man, voted Best Logo of the Century** and Icon of the Millennium***. AN ICONIC, WORLD RENOWNED BRAND To fulfill this ambition, it is leveraging two fundamentals: (i) performing life-cycle assessments in the product design stage, to attenuate impacts from raw materials sourcing to end-of-life recycling; and (ii) using resources more efficiently through eco-design practices based on the 4Rs circular economy process (Reduce, Reuse, Recycle, Renew). 01 The tire business Turning challenges into success FOCUS ON… *Based on €1.00 = $1.05. ** Financial Times (2000). *** Advertising Week New York (2018). €8.4bn* The value of the MICHELIN brand (January 2025) Source: Brand Finance Global 500 2024 (value at January 2025). More than 9,000 AI use cases in the Group Incorporate renewable or recycled materials into tires By 2030, the Group expects to manufacture tires containing an average of 40% renewable and recycled materials, such as natural rubber, bio-based resins and recycled plastics, with the goal of raising this content to 100% by 2050. What’s more, this ambitious commitment is designed to avoid any deterioration in tire performance while preserving the environment. Michelin is also working in the downstream value chain to support the recycling of its end-of-life tires, in particular by developing a dedicated process and investing in selected innovative projects with a variety of partners. n 39 2024 UNIVERSAL REGISTRATION DOCUMENT_MICHELIN
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