_290 2023 UNIVERSAL REGISTRATION DOCUMENT_MICHELIN 4 NON-FINANCIAL STATEMENT Sustainable Development Report Michelin supports the use of RFID tags to connect tires and develop new services Embedding RFID tags into every tire means that each one can be electronically identified across its entire life cycle. Moreover, associating data with each of these unique IDs is driving the emergence of new connected services capable of increasing efficiency, enhancing the user experience and supporting more sustainable mobility. In its commitment to connecting tires, Michelin is actively encouraging the widespread take-up of RFID technology. In this way, it has made a major contribution to the definition of international ISO standards and the introduction of standardized access to tire data. Through a licensing program, Michelin is facilitating access to its intellectual property concerning RFID tags and embedding processes. Through its ecosystem, Michelin is supporting its customers in using RFID and feels that its approach will play a role in the gradual introduction of Europe’s Digital Product Passport. An active private-sector stakeholder in safe mobility partnerships Safety has been part of Michelin’s culture for 130 years. This is why safe mobility is a priority for the Group, whose initiatives are aligned with the general thrust of the second Decade of Action for Road Safety 2021-2030, a worldwide United Nations program aimed at preventing at least 50% of road traffic deaths and injuries by 2030. Currently around 1.2 million people die on the road every year. To meet this goal, Michelin is engaging both its own financial resources and funds from the Corporate Foundation. The Group is taking a multi-faceted partnership approach, combining collaborative programs with multilateral institutions and nongovernmental organizations (NGOs), which are critical local stakeholders, and businesses. In 2023, Michelin pursued its commitments to global organizations acting under the aegis of the United Nations, including the SUM4ALL initiative, the United Nations Road Safety Fund (UNRSF)2 and UNICEF. As part of the SUM4ALL initiative, Michelin is engaging in (i) indepth discussions to develop a shared vision of safe mobility (the “Enhancing Policy and Action for Safe Mobility” report presented at the Leipzig summit in May 2023) and (ii) operational initiatives to develop actionable policy guidelines to shape national-level road safety regulations in the Global South. The Michelin Foundation is working with the UNRSF to help support initiatives in low and middle-income countries, with a special focus on public policy and infrastructure. Examples include initiatives to introduce speed limits, crosswalks and other safety measures in Argentina, to develop a regulatory framework for drivers (particularly concerning seatbelts) in Jordan and to train around 100 police officers in Brazil. In late June 2022, the Group also formed a new three-year partnership with UNICEF focused on children’s road safety education programs in China, Cambodia and the Philippines. In addition to these multilateral institutional partnerships, Michelin stepped up its joint initiatives with NGOs in 2023. The Group continued to support the Youth for Road Safety (YOURS) NGO, which is dedicated to reaching out to the younger generation with such creative initiatives as exhibitions and project sessions to improve safety on city streets. Michelin also remains committed to its partnership with the Global Alliance of NGOs for Road Safety, with such capacity-building initiatives as upgrading infrastructure with data capture (regulating traffic, improving helmet availability) and supporting a multi-NGO incubator. Lastly, the Group is working to improve road safety in partnership with other major private-sector stakeholders, such as the Global Road Safety Partnership (GRSP) and the VIA road safety education program. The latter, which is financed by the Michelin Foundation and Total Energies in more than 40 countries, develops road safety training modules that over 600,000 young people have participated in.
RkJQdWJsaXNoZXIy NzMxNTcx