A powerful, iconic, universal brand Created more than 130 years ago, the MICHELIN brand expresses the Group's values and commitments to its customers and partners around the world. Embodied by the MICHELIN Man – voted Icon of the Millennium by New York’s Advertising Week in 2018 and Best Logo of the Century by the Financial Times in 2000 – the brand symbolizes innovation, quality, safety and performance, all of which are manifested in the products and services designed and developed by Michelin. As such, it is a key success driver of the Michelin in Motion strategic plan and one of the Group’s most valuable assets. With its excellent reputation, the brand has enabled the Group to build market recognition, expand into new growth territories and stand at the top in industry rankings. For example, Michelin has been identified as one of the 100 most innovative companies in the world (Clarivate Top 100 Global Innovators) and was named the number one employer in the automotive category on the 2023 Forbes list of America’s Best Large Employers. The MICHELIN brand enjoys an extraordinary capital of trust and a reputation that speaks reliability, pursuit of excellence and positive impact. Designing dedicated production processes Michelin's ability to design dedicated, one-of-a-kind production processes is one of its key success factors and sources of competitive differentiation. This expertise is characterized by our ability to design the dedicated machines needed to support the broad-scale deployment of our innovations, particularly when new components or materials with novel features have to be incorporated into our products. Throughout its history, Michelin has developed proficiency in flexible composites guiding and assembly processes, as well as the ability to manufacture multi‑technology assembly machines, from design to configuration. Capitalizing on open innovation opportunities, Michelin is working with start-ups and academia to explore innovative technologies. The Group is using artificial intelligence to develop robotic solutions purpose-designed for the complex handling of flexible composites. Transforming our granular understanding of customer usage patterns into customer value The Group has acquired unique capabilities across the data value chain, from capturing descriptive data on customer usage patterns to interpreting and transforming these data into action levers or solutions that in turn enhance customer performance. Taking this holistic approach has enabled us to develop an unequaled ability to create value from data. With the acquisition of Sascar in 2014, Nextraq in 2017 and Masternaut in 2019, Michelin has accelerated its development in data science and the design of leading-edge algorithms. Now combined under the MICHELIN Connected Fleet brand, these three companies’ onboard telematics display units are currently fitted on more than one million trucks and vans. This wealth of data gives Michelin unrivaled understanding of usage patterns and behavior, enabling us to offer our fleet manager customers a wide range of connected services and solutions, such as tire inspection technologies or the production of insights to enhance road infrastructure safety. Examples of applications include: Tires made from bio-based or recycled materials An industrial demonstrator unit capable of producing biobased butadiene in partnership with IFPen and Axens Examples of applications include: MICHELIN Connected Fleet MICHELIN Mobility Intelligence 2023 UNIVERSAL REGISTRATION DOCUMENT_MICHELIN _13
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