21 IMPROVE ACCESS TO OUR PRODUCTS AND SERVICES To improve access to healthcare for everyone, we welcome all patient profiles in the best conditions. SERVICES TO SUIT SPECIFIC NEEDS We endeavour to provide all our patients with the best experience and to receive them under the best conditions. • Cerba Kids: Our medical teams have set up this service in 181 Cerballiance3 laboratories, offering a space dedicated to children and an application enabling them to understand the process of taking a blood sample and its utility. The aim is to reassure children and improve their experience like that of their parents. • Cerba Mam: Pregnancy monitoring forms an integral part of the missions of the local laboratory pathologist. As part of an appointment with the expectant mother early on in her pregnancy, the pathologist takes the time to explain the various tests that will be prescribed during the pregnancy and their utility. This is an opportunity for the pathologist to also provide advice on diet and hygiene precautions. In addition, patients can access personalised content on the Cerballiance4 website, with information and advice on the various tests, thanks to a dedicated health blog. In Luxembourg, Ketterthill launched in 2021 a pregnancy monitoring service for women who are pregnant or planning a pregnancy, offering full support for pregnant women, educational explanations on prescribed tests, health and nutrition advice, and a comprehensive pregnancy booklet to download from their website5. 3. Number of Cerballiance laboratories offering the Cerba Kids service at the end of 2022 4. Link to the Cerballiance Pregnancy health blog: https ://www.cerballiance.fr/fr/blog/grossesse 5. Link to the Ketterthill pregnancy booklet: https ://www.ketterthill.lu/fr/nos-services/suivi-de-grossesse.htm Cerba Lancet Africa: deployment of our strategy for greater access to care Cerba Lancet Africa's 1,800 collaborators support the evolution of the diagnostic offer towards better access and quality for the African population which is the fastest growing in the world. Therefore, access to care and the quality of the diagnostic offer are at the heart of our model in Sub-Saharan Africa. This strategy is based on three main areas: • Develop an optimal territorial network in terms of the economic, logistical and operational characteristics of each region; • Adapt our pricing solution for patients who do not benefit from a comprehensive social security system; • Propose a comprehensive diagnostic offer that meets the needs of the patient by developing an integrated offer of diagnostic centres (laboratories, medical imaging, general medicine).
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