Carrefour - 2017 Annual Report

C A R R E F O U R — 2 4 Using Carrefour products to spearhead the promotion of quality Give feedback and it’s free The Mon avis le rend gratuit panel allows customers to test everyday products at home for free. It has already attracted more than 800,000 users. Every month, this community tests between 150 and 200 products, providing feedback on their appeal, taste, packaging and so on, and enabling Carrefour to adapt its range to demand. With more than 3,800 products already tested by French customers, Carrefour has set an objective of testing all Carrefour products by 2019. To find out more: monavislerendgratuit.com A pioneer of retailer-branded products with the launch of produits libres (unbranded products) in 1976, Carrefour now has a wide range of exclusive brands to match all needs and expectations. These brands play a key role in the Group’s new ambition with respect to food quality, with expanded ranges and even more attractive prices. Their contribution to sales is expected to reach 33% by 2022, compared with 25% in 2017. This target is founded on three major principles: quality, co-development and traceability. A relationship of trust Designed to help customers live better every day, Carrefour brands are available across all consumption categories. In food, they are based on essential prerequisites and commitments: taste, health, responsible production methods, and all at a Carrefour price. Consistent with the Group’s new ambition, Carrefour will intensify its initiatives to create original, high- quality own brands, concentrating on both ingredients and recipes. With an increased focus on new food habits, Carrefour is emphasising development of its Bio, Veggie, gluten-free and other ranges. At the same time, product recipes and compositions will be redesigned to offer healthier products by reducing salt, sugar, flavour enhancers, and so on. From 2018, more than 100 controversial additives will be banned from Carrefour product recipes. All products aimed at children will also be reviewed to remove artificial flavourings, colours, sweeteners and flavour enhancers. The Group will also revamp its ranges by reducing assortment size where necessary and leveraging the international presence of Carrefour banners. The Reflets de France range, which showcases the know-how of France’s culinary heritage, is now exported to more than 45 countries. These products, which have won over customers and are symbols of quality, taste and tradition, are selected according to strict specifications and validated on a monthly basis by the world’s most decorated chef, Joël Robuchon. Matching expectations In addition to reworking recipes and rethinking ingredients, Carrefour is also aiming to improve the clarity and readability of this information, enabling customers to make an informed choice. The packaging for Carrefour products is therefore being gradually changed to provide clear nutritional information and details of product origin. In addition to research and panels on consumer expectations, Carrefour wants to promote greater customer engagement in defining its products: responsible production methods, selection of natural ingredients, quality criteria, fair remuneration for producers, etc. One of Carrefour’s goals is to work with customers to co-develop its offering and this will take shape from 2019 through more than 200,000 tastings. To provide customers with better product traceability, blockchain technology will be expanded to cover all Carrefour Quality Lines products, another major step forward for both Carrefour and its customers. BEING COMMIT TED TO FOOD QUALIT Y