Carrefour - 2017 Annual Report

C A R R E F O U R — 2 0 Taking the lead in broadening access to organic products G ood for health, good for the environment and good to eat: organic products have won over consumers and become part of their food habits. Over the last decade, organic consumption has tripled in both Europe and in France, where it is set to almost double by 2020. (1) As a pioneer and the leading organic retailer in France, Carrefour intends to promote democratisation and quadruple sales to reach €5 billion by 2022. Supporting organic production Organic products meet consumer demand and they support the environment, animal welfare and biodiversity. Certified by a national or European label, they are synonymous with nutritional quality, food safety and taste. Diversifying the offering and broadening access depend on expanding production. Europe now has 300,000 organic producers, including 37,000 in France where 12 organic farms are newly established or converted every day. (1) To support farmers, Carrefour has designed an “organic development” contract in partnership with the WWF ® , through which the Group commits to a purchase volume and price over a period of three to five years. More than 500 producers will receive this support by 2022. The first products to be produced under this partnership – cucumbers, peppers, apricots, apples or kiwifruit – will be identified by special labelling. The Carrefour Foundation is also funding projects to support organic farming. Improving access to organic products With more than 2,500 certified organic food products already available, Carrefour’s range expands every day, covering all product categories: fruit and vegetables, eggs, meat and fish, bread and pastries, dairy products, frozen food, baby food, groceries, etc. Customers in all countries thus have access to an ever expanding and ever more accessible selection of organic products. In 2017, the Carrefour Bio range was launched in Argentina. In 2018, Carrefour also became the first retailer to sell organic bread made with 100% French wheat flour and is set to launch around a hundred new Carrefour Bio products. Everywhere, Carrefour is rolling out more corners and shelves dedicated to organic products in its various store formats, and is pursuing the development of specialist banners in France and Spain. Meanwhile, in a first for an e-commerce website, Greenweez, France’s leading online organic retailer, has launched a new offering of 550 fruit, vegetable and fresh products. With the aim of quadrupling sales by 2022, Carrefour will contribute to making organic products increasingly accessible and affordable. (1) Source: Agence française pour le développement et la promotion de l’agriculture biologique (French Agency for the Development and Promotion of Organic Agriculture). BEING COMMIT TED TO FOOD QUALIT Y