Carrefour - 2017 Annual Report

C A R R E F O U R — 1 4 By 2050, there will be more than 10 billion people on Earth, while natural resources become ever scarcer. This complex equation calls into question our model and our food practices. How can we strengthen production methods without harming the environment? Will we be able to eat more healthily without giving up our enjoyment? Will eating better be within the reach of everyone? These questions are no longer confined to experts alone. They drive conversations within families and between friends, and fuel debate on social media. Everyone is aware of the challenges: 89% of consumers now believe that food is as effective as medicine for maintaining health and 71% are concerned about the impact of artificial ingredients in food. (1) Throughout the world, concerns are growing and food habits are changing, accelerating the shift in production and supply methods. The food transition is at the heart of Carrefour’s challenges and concerns. True to the pioneering spirit which led the Group to broaden mass consumption fifty years ago, Carrefour intends to play a leading and central role. BEING COMMITTED TO FOOD QUALITY (1) Eater’s Digest 2017, Prosumer Report. Survey carried out in 2016 among 11,976 people in 37 countries.